We are a full-service market research institute located in Schwalbach near Frankfurt/Main. We offer our clients the full range of market research services!
MAFO-Institut was founded in 1956 by Dr. Emil Bruckert in Frankfurt/Main. Within a few years, we needed larger facilities. Therefore, we moved into the newly built edifice in Schwalbach/Taunus in 1960. Today his son Andreas Bruckert is leading the institute – thanks to this continuity in management we could accumulate a wealth of experience!
Over the years, we did not only gain manifold experiences. Our range of services and methods changed as well. At the beginning, we focused on personal interviews which were conducted by our interviewers all over Germany. From 1996 onwards, these were complemented by phone interviews from our CATI studio in Schwalbach. Today we collect survey data personally, by phone, and online.
Not only the methods became more versatile, the geographic scope continuously broadened as well. Focusing on Germany in the beginning, we covered Europe from 1985 onwards. Today we conduct projects all over the world. For this purpose, we rely on an international institute network covering more than 40 countries. Needless to say that our partners have the same rigorous quality standards as we have! In 2009, this collaboration was institutionalized by the foundation of RedRay International Research.
From the beginning, we have covered a very diversified range of target groups. Representative population surveys according to the ADM sample design, b2b surveys and pharmaceutical projects – you will hardly find a target group which we have not surveyed!